GOING OVER SOME ONLINE CONTENT EXAMPLES IN THE PRESENT DAY

Going over some online content examples in the present day

Going over some online content examples in the present day

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Below is an introduction to mass media, with a conversation on the production and circulation of material on the web.

The increase of online content has completely changed what is implied by the term mass media. Before, mass media adhered to a hierarchical arrangement, using a top-down media design. Usually, a small group of professionals, such as newspaper editors or broadcasters, who would develop content for big audiences who primarily just consumed it. However, today, with the help of the internet, the face of media has seen considerable change, making the consumption and availability of media a lot more open and interactive. With access to popular social media platforms, new media examples are showing that individuals can produce and share their own material, just as quickly as they can consume website it. Social media has permitted anyone to add to public discussions, instead of just the major media firms consequently as a result, mass media is no longer managed by a few huge voices. Instead, it is spread throughout countless user stories around the world.

In the present day, online platforms have made it substantially much easier for everyone to create and share content. Formerly, producing content for a broad audience necessitated access to a series of crucial resources and financing. Presently, with making use of smart devices and common digital innovations, digital media content examples like short form videos, blog posts and podcasts can be quickly made with just a few standard devices, along with reaching a large audience, very rapidly. This has opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking platforms, implying that social media has created a place for underrepresented neighborhoods to share their narratives.

In the digital media landscape, what we see on the internet is mostly elected by algorithms which are shaped by our online behaviours. Each social media channel uses its own programmed system to put forward new content and recommend product that will appeal to the user. The types of media content examples that will be revealed to a user is developed to keep users engaged. The algorithms are designed to keep individuals stimulated by recommending and boosting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are subjected to, developing more division and bias amongst users around social issues. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for example, would identify the effect of social media channels in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user generated content in the media landscape.

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